Patient Experience Strategy & Design

07:40 - 08:25 Registration and Networking Breakfast

08:25 - 08:35 Welcome Remarks

08:35 - 08:45 Opening Address By The Conference Chair

Seth Bokser MD, MPH, Chief Medical Officer at Oneview Healthcare Inc.

Seth Bokser MD, MPH

Chief Medical Officer
Oneview Healthcare Inc.

08:45 - 09:05 Keynote: Leveraging Design Thinking Principles To Reinvent The Patient Experience

Joan Kelly, Chief Patient Experience Officer at NYU Langone Health System

Joan Kelly

Chief Patient Experience Officer
NYU Langone Health System

09:05 - 09:25 Keynote: Bridging The Gap Between Retail, Hospitality And Healthcare

As healthcare continues to grapple with unprecedented change - defined by escalating costs, declining reimbursement, and increasing demands for high quality care and service; the ability to adapt to the ever-changing landscape by embracing innovation is critical. On the wake of this global burning platform, it is imperative to create an exceptional world-class experience centered around the customer. The underpinning of this journey encompasses a strong value proposition by borrowing innovative standards from the hospitality and retail service industry and establishing an infrastructure for service and operational excellence.
Session Objectives:
Understand the “customer centered” transformational strategy borrowing innovations from the hospitality and retail service industry
Learn key best practices and interventions employed through a real-life case study
Hear lessons learned and obstacles overcome

Airica Steed, EdD, MBA, RN, Former Chief Customer Experience Officer at Ohio Health

Airica Steed, EdD, MBA, RN

Former Chief Customer Experience Officer
Ohio Health

09:25 - 09:45 Keynote: Patient Engagement: The Complexity Behind The Buzzword

The recent healthcare revolution has launched providers and stakeholders on a mad journey to purchase a variety of new technological “solutions” for engaging patients. The truth is that the vast majority of such solutions are in reality patient education rather than patient engagement tools. Don’t miss this dynamic presentation from nationally recognized patient engagement expert, Dr. Peter Edelstein, as he shares his perspective on the challenges behind “Patient Engagement” and on his belief that it is only through a mixture of technology and human interaction that patients can be successfully engaged, educated, and empowered.

Peter Edelstein

Chief Medical Officer
Elsevier Clinical Solutions

09:45 - 10:05 Keynote: Creating a System-Wide Patient Experience Strategy: Mount Sinai’s Approach

How do you lead a newly-formed, multifaceted organization, with disparate cultures, capabilities, and resources, from trying “the flavor of the day” approach to improving the patient experience, to focusing on fundamental, evidence-based approaches that, when done well and consistently, will result in the desired outcomes?
Learning objectives:
At the end of this session, participants will be able to articulate how one organization

• Defined Six Key Strategies to improve the Patient Experience goals
• Supports leaders, physicians, managers, and frontline staff across the organization to develop necessary competencies

Sandra Myerson, SVP & Chief Patient Experience Officer at Mount Sinai Health System

Sandra Myerson

SVP & Chief Patient Experience Officer
Mount Sinai Health System

10:05 - 10:35 Networking & Refreshment Break

10:35 - 10:40 Opening Remarks

10:35 - 10:40 Opening Remarks

A presentation about where we are in Patient Experience, How it interfaces with the current Burnout crisis. Motivational frameworks will be discussed. Some key thoughts to use to reconnect with our true motivation and purpose in medicine will be discussed. This should allow physicians to have more resiliency, and leaders to provide an authentic reason why we should all strive to improve patient experience.

Learning objectives;
• Be able to discuss differences in the concepts of satisfaction vs Experience, as well as Patient and Physicians perceptions of Quality
• Understand and acknowledge some of the core causes of Burnout
• Discuss motivational frameworks and Intrinsic vs Extrinsic Motivators
• Provide a “connect to purpose and Motivation” idea that can be used by physicians, advanced practice providers, and leaders

Thomas G. Howell, MD, Medical Director for Patient Experience, Con-OB GYN, at Mayo Clinic Health System

Thomas G. Howell, MD

Medical Director for Patient Experience, Con-OB GYN,
Mayo Clinic Health System

Pam Prissel, Patient Experience Manager at Mayo Clinic Health System

Pam Prissel

Patient Experience Manager
Mayo Clinic Health System

The case for innovation and change in healthcare delivery, quality and cost has solidified over the past few years. Healthcare organizations have been slow to bring new products, services and technologies to market to meet the needs of our patients, and the process has been costly. To innovate products and services amid the major industry shifts, growth and reform, organizations are increasingly embracing the importance of human-centered design.

This session will:
• Provide an overview of design thinking ecosystem at Stanford Health Care including leadership engagement, team structures, training
• Demonstrate the value of integrating improvement and design methodologies to develop patient/family centered products & services through case examples
• Provide lessons learned and reflections on the design thinking journey and what is ahead

David Janka, MD, Faculty Affiliate and Adviso; Teaching Faculty at Harvard Medical School Advisor For Primary Care; Stanford D School

David Janka, MD

Faculty Affiliate and Adviso; Teaching Faculty
Harvard Medical School Advisor For Primary Care; Stanford D School

Alpa Vyas, VP, Patient Experience at Stanford Hospital & Clinics

Alpa Vyas

VP, Patient Experience
Stanford Hospital & Clinics

Helen Waters, Design and Innovation Leader at Stanford Healthcare

Helen Waters

Design and Innovation Leader
Stanford Healthcare

Melody Lau, Design and Innovation Leader at Stanford Healthcare

Melody Lau

Design and Innovation Leader
Stanford Healthcare

11:40 - 12:00 Case Study Presentation: The Journey to the Top Decile-Improving the Patient Experience at Rush University Medical Group

The Institute for Healthcare Improvement has identified five key drivers to achieve exceptional patient and family experience. Systems that deliver Reliable Care, Leadership focused on patient centered care, Hearts and Minds of all staff and providers fully engaged, every care interaction anchored in a Respectful Partnership and collaborative Evidenced Based Care are all equally important. We will share how Rush University Medical Group continues on a journey to exceptional patient and family experience through focused attention and improved performance in several of these key drivers, including the specifics of improvement strategies employed at the clinic level such as Lean Rapid Improvement Events and Experience Based Design.

Goals and Learning Objectives:
• Understanding of the IHI key drivers of achieving exceptional patient and family experience
• Exposure to improvement strategies such as Rapid Improvement Events and Experience Based Design

Brian Smith, Vice President, Clinical Affairs-Clinical Practice Executive Director at Rush University Medical Group

Brian Smith

Vice President, Clinical Affairs-Clinical Practice Executive Director
Rush University Medical Group

Phil Shaw, Director Patient Relations at Rush Universty Medical Center

Phil Shaw

Director Patient Relations
Rush Universty Medical Center

11:40 - 12:00 Case Study Presentation: Effective Leadership Coaching- Tips to Make a Good Leader a Great Coach

Everyone on the team has a role in improving the Patient Experience. But leaders have an especially important role that can make the difference in overall performance. We will review just how important coaching is in order to create and sustain an ideal patient experience for every patient, every time. This session will explore the role of leaders as coaches in the workplace and provide insight into what can make a good leader a great coach.

Learning Objectives:
• Explore the role of leader as coach
• Review what makes a good coach
• Discuss the results of good coaching

Cassandra Willis-Abner, Associate Director, Operations and Service Excellence at Regents of The University of Michigan

Cassandra Willis-Abner

Associate Director, Operations and Service Excellence
Regents of The University of Michigan

Traditional patient wristbands have a number of shortfalls when it comes to patient safety and experience. Combining a cutaneous identifier and a mobile device app with an Internet of Things platform delivers a breakthrough solution for hospitals to holistically manage the patient experience during and after the hospital stay.

• Challenges associated with the current identification process?
• How does this new technology address key patient experience and safety issues?
• How does this meaningfully impact patients, families, hospital staff, hospital administration and physicians?

Ted Danhauser, Head of Pharma/Healthcare & Partner Management North America and APAC Divis at SMARTRAC

Ted Danhauser

Head of Pharma/Healthcare & Partner Management North America and APAC Divis
SMARTRAC

Peter D. Costantino MD, FACS, Co-Founder; Executive Director & Senior Vice President at CIT; The New York Head & Neck Institute and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System

Peter D. Costantino MD, FACS

Co-Founder; Executive Director & Senior Vice President
CIT; The New York Head & Neck Institute and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System

The words we use to advance our patient experience strategies have a powerful impact on our aspirations, team engagement and our results. Language has the power to shift the conversation and is a key ingredient in transforming the patient, family and care team
experience. In this session, you will find keywords that propel your patient experience conversations, instead of limiting your capacity for breakthroughs. You will also identify concrete language skills and words that enable employees and physicians to build relationships quickly and strengthen engagement and partnership and communicate with empathy and compassion to reduce patient and family anxiety and suffering. Participants will come away with strategies for engaging the entire healthcare team in choosing and using language that elevates the patient experience to a breakthrough level.
Wendy Leebov, Patient Experience Strategist at Language of Caring LLC

Wendy Leebov

Patient Experience Strategist
Language of Caring LLC

Dorothy Sisneros, MS, MBA, Senior Client Services  Vice President at Language of Caring

Dorothy Sisneros, MS, MBA

Senior Client Services Vice President
Language of Caring

Jill Golde, Partner at Language of Caring

Jill Golde

Partner
Language of Caring

13:00 - 14:00 Lunch



14:00 - 15:00 Deep Dive Workshop E: Creating a High Reliability Experience through Patient Journey Value Mapping

The University of Chicago Medicine Patient Experience and Engagement Program developed and deployed an advanced methodology to Lean Value Stream Mapping that intentionally integrates the patient experience called Patient Journey Value Mapping (PJVM). PJVM has demonstrated success in identifying improvement opportunities and integrating an appreciative inquiry model, all of which centers around elements of operational, care perceptions, behaviors, communication, and physical environment concepts at each patient / family touchpoint. This approach has proven to identify an ideal state for creating a high reliability institution based on direct patient and family feedback.

Participants will learn:
• The benefit of Patient Journey Value Mapping (PJVM) integrating the patient voice in improvement methodologies
• How to conduct a PJVM session
• Methods to operationalize the defined future state
• The tactical tools necessary to translate this practice into your institution

Sunitha Sastry, MPH, Director, Experience Improvement & Innovation, Discharge Care Call Center P at The University of Chicago Medicine

Sunitha Sastry, MPH

Director, Experience Improvement & Innovation, Discharge Care Call Center P
The University of Chicago Medicine

14:00 - 15:00 Deep Dive Workshop F: Designing, Implementing And Sustaining Patient Family Advisory Councils In Your Healthcare Organization

This workshop will provide a pragmatic approach to understanding the role of patient family advisors, and the fundamental knowledge on how to create a Patient Family Advisory Council including recruiting patient family advisors to be part of a Patient Family Advisory Council. We will discuss how to sustain a patient family advisory council and ensure successful engagement of patient and family advisors with staff.

Objectives:
At the end of this workshop, participants will be able to

• Describe the qualities necessary to be a patient family advisors and their role on a Patient Family Advisory Council
• Develop and implement a successful Patient Family Advisory Council within a health care system
• Discuss how to engage patient family advisors and sustain Patient Family Advisory Councils

Maureen Fagan, DNP, MHA,WHNP-BC,FNP-BC, Associate Chief Nurse -OB/GYN at Brigham & Women`s Hospital

Maureen Fagan, DNP, MHA,WHNP-BC,FNP-BC

Associate Chief Nurse -OB/GYN
Brigham & Women`s Hospital

Martie Carnie, Senior Patient Experience Advisor at Brigham and Women's Hospital

Martie Carnie

Senior Patient Experience Advisor
Brigham and Women's Hospital

14:00 - 15:00 Deep Dive Workshop G: Building a High Reliability Organization (HRO) Focused On Human-Centered Care

Learn about the an operating system framework used in one of the nations largest academic medical centers that purposefully aligns its high reliability model with its vision of being a national leader in the patient experience. See how the organization rolled out this system making intentional connections to several key strategies that focus on quality & safety, professional resiliency, and building a culture that is focused on positive outcomes. Also covered is a balanced approach to a comprehensive patient experience strategy.

During this session participants will learn Barnes-Jewish Hospital's:

• Methods, systems and tools for bringing its mission, vision and values into the fabrics of it daily operations
• How the BJH team selects, standardizes and organizes system-wide operational models and best practices from a high reliability perspective
• The significance of professional resiliency and developing a culture gratitude and the role of these key strategies on both the patient experience and highly reliable outcomes

Sean Rodriguez, Chief Experience Officer at Barnes-Jewish Hospital

Sean Rodriguez

Chief Experience Officer
Barnes-Jewish Hospital

With a focus on improving the family and patient experience, The Children’s Hospital of Philadelphia created a dedicated Facilities/Family Relations workgroup which is unique to most children’s hospitals. This presentation will identify ways that a facilities and hospitality partnership can improve patient experience. The Facilities/Family Relations workgroup is dedicated to working with multiple departments to insure that the family and patient experience is smooth throughout the patient’s entire experience at CHOP. The workgroup has launched several work streams including a new wayfinding/theming initiative, a family hospitality center, refocusing of the public spaces, developing on-stage/off stage staff spaces and a full community and staff communication plan. We have been able to improve the family and patient experience through design improvements, without a new physical space. Audience participants will work in groups to develop solutions to facilities-related challenges at their own organizations.
Learning Objectives:
· Identify ways that a facilities hospitality partnership can improve patient experience
· Learn tips to improve an existing facility and experience without building new or breaking the bank
· Prioritize the greatest family impact with short, mid and long term initiatives
· Learn tools to evaluate the impact of the environment on family hospitality

Leanne Cimato, Family Centered Care Manager at Childrens Hospital Of Philadelphia

Leanne Cimato

Family Centered Care Manager
Childrens Hospital Of Philadelphia

Natalie Hagerty, Facilities Planning Director at The Children's Hospital of Philadelphia

Natalie Hagerty

Facilities Planning Director
The Children's Hospital of Philadelphia

Rachel Biblow, Senior Family Relations Director at The Children's Hospital of Philadelphia

Rachel Biblow

Senior Family Relations Director
The Children's Hospital of Philadelphia

15:00 - 15:40 Case Study Revolution: Patient Education: Chaos To Strategy In 24 Months

Patient education offers a significant opportunity to engage patients, with the ultimate goal of improving health outcomes. We are pleased to share our journey of the transformation of a fragmented education program across a 20 hospital system into a more comprehensive unified health library. Faced with eleven different vendors supplying patient education content housed in multiple electronic health record systems, we successfully created a strategy and practical tactics to transform our approach. Ultimately, our patients are better prepared with consistent education messages leading to enhanced self-management skills, improved health outcomes, and potentially reduced hospital readmissions. National best practices for patient education were researched and implemented, transforming our program into a highly functioning and effective patient engagement strategy. Audience participation will focus on attendee’s patient education challenges with discussion of suggested solutions.

Learning Objectives:
• Identify key components of a strategic plan for Patient Education.
• Examine effective teaching strategies to engage patients such as Health Literacy and Teach Back.
• Explore practical steps to transform your patient education program to engage patients more fully.

Connie Feiler, Senior Manager, Patient Education at UPMC

Connie Feiler

Senior Manager, Patient Education
UPMC

Bonnie Anton, Electronic Health Record Project Manager at UPMC

Bonnie Anton

Electronic Health Record Project Manager
UPMC

15:40 - 16:20 Networking and Refreshment Break, Opening Of The Solutions Zone

Welcome to the kick of off the NGPX Solutions Zone which will serve as your “home base” for next two days. This is where you’ll enjoy bottomless coffee, soft drinks, cocktails and snacks; learn about the latest PX tools and technology; and catch up with colleagues and peers!
Topics:
1. How identification can impact patient safety, patient experience and transitions of care
Moderators: Peter D. Costantino, MD, FACS, Co-Founder, CIT, Executive Director & Senior Vice President, The New York
Head & Neck Institute
and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System
Moderator:Ted Danhauser, Head of Pharma/Healthcare & Partner Management North America and APAC, Division, Intelligent Things,
SMARTRAC
2. Driving diversity and cultural competence for improved patient experience
Moderator: Lara Burnside, Chief Patient Experience Officer, JPS Health Network
3. LEAN Models and Methodologies
Moderator: Susan Ritter, Administrative Director, UCSF Health Experience, UCSF Medical Center/UCSF Benioff Children’s Hospital
4. Sustaining your patient and family advisory council
Moderator: Kathy Denton, PhD, CMQ/OE, SSBB, CPHQ, Associate Director of Patient Experience, MD Anderson Cancer
Center

5. Volunteer services—why it’s a win-win
Moderator: Virgie Mosley, Patient Experience Manager, UCLA Health
6. Identifying, addressing and preventing staff burn out
Moderator: Kathy Boswell, Director Patient Experience and Community Wellness, Baptist Health System
7. Adventures in Operationalizing Your Patient Journey Map
Moderators: Joan Melgaard, Founder, Writer, Chief Experience Strategist, Ethnopraxis
Jean Marie Johnson, Writer, Facilitator, and Senior Experience Strategist, Ethnopraxis
8. From Disconnected to Prescriptive: How to Assess and Evolve Organizational Patient Communication
Moderator: Robert Dudzinski. Pharm. D., Executive Vice President, West Corporation
9. Topic Pending
Moderator: Peter Edelstein, MD, FACS, FASCRS, Chief Medical Officer, Elsevier Clinical Solutions
10. Delivering a Best-in-Class Patient Experience that Rivals the Consumer Experience in Other Industries
Moderator:
Tara Becker, VP Healthcare Client Strategy, White Rhino


Virgie Mosley, Patient Experience Manager at UCLA Health

Virgie Mosley

Patient Experience Manager
UCLA Health

Lara Burnside, Chief Patient Experience Officer at JPS Health Network

Lara Burnside

Chief Patient Experience Officer
JPS Health Network

Kathy Denton, Associate Director, Patient Experience at MD Anderson Cancer Center

Kathy Denton

Associate Director, Patient Experience
MD Anderson Cancer Center

Susan Ritter, Administrative Director at UCSF Health Experience, UCSF Medical Center/UCSF Benioff Children’s Hospital

Susan Ritter

Administrative Director
UCSF Health Experience, UCSF Medical Center/UCSF Benioff Children’s Hospital

Ted Danhauser, Head of Pharma/Healthcare & Partner Management North America and APAC Divis at SMARTRAC

Ted Danhauser

Head of Pharma/Healthcare & Partner Management North America and APAC Divis
SMARTRAC

Peter Edelstein

Chief Medical Officer
Elsevier Clinical Solutions

Peter D. Costantino MD, FACS, Co-Founder; Executive Director & Senior Vice President at CIT; The New York Head & Neck Institute and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System

Peter D. Costantino MD, FACS

Co-Founder; Executive Director & Senior Vice President
CIT; The New York Head & Neck Institute and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System

Kathy Boswell, Director Patient Experience and Community Wellness at Baptist Health System

Kathy Boswell

Director Patient Experience and Community Wellness
Baptist Health System

Robert J. Dudzinski Pharm. D., Executive Vice President at West Corporation

Robert J. Dudzinski Pharm. D.

Executive Vice President
West Corporation

Joan Melgaard, Founder, Writer, Chief Experience Strategist at Ethnopraxis, Inc.

Joan Melgaard

Founder, Writer, Chief Experience Strategist
Ethnopraxis, Inc.

Jean Marie Johnson, Writer, Facilitator, and Senior Experience Strategist at Ethnopraxis, Inc.

Jean Marie Johnson

Writer, Facilitator, and Senior Experience Strategist
Ethnopraxis, Inc.

Tara Becker, VP Healthcare Client Strategy at White Rhino

Tara Becker

VP Healthcare Client Strategy
White Rhino

17:20 - 17:45 Guest Speaker: Creating An Extraordinary Patient Experience In An Environment Of Declining Reimbursement

What does it mean to provide services patients “value”? See research that CTCA has done on what patients truly value in a Cancer Center and a Hospital. How is CTCA looking at our model to determine what areas are valued and what areas can be scaled back?
What are some other trends in healthcare that we all need to think about?
• Outpatient versus Hospital based care
• Concierge medicine
• Home based services
• Urgent Care facilities

Amber Gilroy, Senior Vice President, Operations at Cancer Treatment Centers of America

Amber Gilroy

Senior Vice President, Operations
Cancer Treatment Centers of America

17:45 - 18:45 Kick Off Cocktail Reception In The Solutions Zone

Kick off NGPX in fabulous style with a wine tasting reception featuring a variety of wines from around the world and tasty appetizer pairings. There’s no better way to network and relax after a busy day, so grab a drink…or two!

18:45 - 23:59 Conclusion Of Day One