Brian Carlson

Director Patient Access and Experience/Associate Hospital Director
Vanderbilt University Medical Center

Brian obtained a dual master’s degree from Xavier University. After finishing a fellowship in Hospital Administration at University of Illinois at Chicago Medical center Brian joined Northwestern Medical Faculty Foundation as Practice Manager for Women’s Health. After four years he was recruited to be COO of Olean Medical Group, a 33 provider multispecialty group practice in Olean, NY and served as COO for four years and then CEO for a year and a half. In 2007 Brian came to Vanderbilt University Medical Center first as Administrator for the Vanderbilt Eye Institute and currently as Director of Patient Access and Experience. In his current system level role he oversees both strategy and operations for improving the Patient Experience with particular emphasis in ensuring efficient access to meet our client’s needs.

Check out the incredible speaker line-up to see who will be joining Brian.

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Patient Experience Innovation And Technology

Tuesday, July 12th, 2016

09:10 Keynote: Patient Experience = Brand. The important partnership between Patient Experience and Marketing

The definitions of each include the sum total of all interactions that a consumer (patient or family) has with an organization. In the age of consumerism the partnership between patient experience and marketing is key to delivering on the goal of life long patients for an organization. In this presentation VUMC will describe the partnership between marketing and patient experience to enhance the brand of VUMC. The audience will learn the following:
• Why brand is so important
• Specific collaborations and projects between marketing and patient experience to enhance the brand