Chad Brough

Chief Experience Officer
Nebraska Medicine

Chad Brough joined Nebraska Medicine in May 2016 as the Chief Experience Officer. He has worked in healthcare for nearly 25 years. Working together with Nebraska Medicine’s deeply committed team, Chad is responsible for designing health care experiences that people desire and deserve. He creates meaningful and memorable experiences for and with physicians, staff, patients and families. Chad uses innovative design principles, lenses and techniques to guide, inspire and equip healthcare teams to imagine new possibilities and reconnect to the core purposes of caring for human beings during the most vulnerable moments of their lives.

Chad graduated from Hanover College with a degree in Business Administration. In 1999, he completed an MBA at Indiana University. He spent nearly 18 years at Jewish Hospital Healthcare Services in Louisville, KY and the past six years at Cone Health in Greensboro, NC.
From 2005-2006, Brough served on the Malcolm Baldrige Board of Examiners. The Malcolm Baldrige National Quality Award is the highest level of national recognition for performance excellence that a U.S. organization can receive.
Brough is a native of Salem, IN. He currently resides in Omaha with his wife, Jamie, and two children, Conner and Lilly.

Check out the incredible speaker line-up to see who will be joining Chad.

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Patient and Employee Engagement

Sunday, June 12th, 2016

09:05 Keynote: Infuse Design Principles from Strategy to Best Practices

Nebraska Medicine uses design thinking and human centered design principles in aligning its patient experience strategy and deploying sustainable practices.

1. Understand the principles of human centered design.

2. Learn how design principles can shift the focus of established practices and improve staff engagement.

3. Understand the connection between empathy and innovation, which leads to breakthrough designs.