Joan Melgaard

Founder, Writer, Chief Experience Strategist
Ethnopraxis, Inc.

Joan believes your most important brand representatives are the people who touch your customer – in person, on the phone, electronically, or behind the scenes – it is in those interactions that the customer experience lives and your brand promise is tested.
With a background in operations, sales, and marketing, she began consulting with Fortune 500 businesses in 1998 leading to the founding of Ethnopraxis in 2007. A big picture thinker with extraordinary attention to detail and effective execution, Joan has worked on projects focused on the patient experience, guest experience, the fan experience, the shopper experience, the customer experience, the guest experience, the internal customer experience, the employee experience, and many more. It is the human experience in the context of performance that is the hallmark of Joan’s work.
After her first career in sales and marketing, Joan dove into what makes people tick because she understood that is what ultimately controls how they perform on the job and is the key to inspiring and driving the measurable performance of her clients. It has been a fascinating journey. Beyond her BA, she holds an MS in Adult Learning and Instructional Technology, and a Certificate in Game Design and Development. Joan is a voracious learner, an avid reader, and a leader who inspires and ignites the Ethnopraxis team.

Check out the incredible speaker line-up to see who will be joining Joan.

Download The Latest Agenda

Patient Experience Strategy & Design

Thursday, May 12th, 2016

16:20 PX Leaders Roundtable Discussions

Topics:
1. How identification can impact patient safety, patient experience and transitions of care
Moderators: Peter D. Costantino, MD, FACS, Co-Founder, CIT, Executive Director & Senior Vice President, The New York
Head & Neck Institute and The Otolaryngology-Head & Neck Surgery Service Line of North Shore-LIJ Health System
Moderator:Ted Danhauser, Head of Pharma/Healthcare & Partner Management North America and APAC, Division, Intelligent Things,
SMARTRAC
2. Driving diversity and cultural competence for improved patient experience
Moderator: Lara Burnside, Chief Patient Experience Officer, JPS Health Network
3. LEAN Models and Methodologies
Moderator: Susan Ritter, Administrative Director, UCSF Health Experience, UCSF Medical Center/UCSF Benioff Children’s Hospital
4. Sustaining your patient and family advisory council
Moderator: Kathy Denton, PhD, CMQ/OE, SSBB, CPHQ, Associate Director of Patient Experience, MD Anderson Cancer
Center
5. Volunteer services—why it’s a win-win
Moderator: Virgie Mosley, Patient Experience Manager, UCLA Health
6. Identifying, addressing and preventing staff burn out
Moderator: Kathy Boswell, Director Patient Experience and Community Wellness, Baptist Health System
7. Adventures in Operationalizing Your Patient Journey Map
Moderators: Joan Melgaard, Founder, Writer, Chief Experience Strategist, Ethnopraxis
Jean Marie Johnson, Writer, Facilitator, and Senior Experience Strategist, Ethnopraxis
8. From Disconnected to Prescriptive: How to Assess and Evolve Organizational Patient Communication
Moderator: Robert Dudzinski. Pharm. D., Executive Vice President, West Corporation
9. Topic Pending
Moderator: Peter Edelstein, MD, FACS, FASCRS, Chief Medical Officer, Elsevier Clinical Solutions
10. Delivering a Best-in-Class Patient Experience that Rivals the Consumer Experience in Other Industries
Moderator:
Tara Becker, VP Healthcare Client Strategy, White Rhino

Patient and Employee Engagement

Sunday, June 12th, 2016

16:10 PX Leaders Champagne Roundtable Discussions

Potential Topics
1. Surviving the omni-channel explosion
Moderator: Keith Taylor, Director of Customer Experience Management, PTP
2. The value of leadership engagement in rounding
Moderators: Sven Gierlinger, Chief Experience Officer, Northwell Health

Claudine Cangiano, Senior Director, Northwell Health
Shawn Lemerise, VP, Business Development, CipherHealth
3. Powerful leadership rounding strategies

Moderator: Christine Cunningham, Administrative Director, Office of Patient Experience, Stanford Children’s Health
4. Shared Decision Making—Lessons Learned

5. Getting beyond vouchers—effective service recovery strategies
Moderator: Lynn Charbonneau, Director, Patient Experience, Northside Hospital, HCA West Florida Division

6. Creative tools for managing high risk patient/family situations

Moderator: Mark Mendelow, Director, Patient and Family Relations, Seattle Children's Hospital
7. Tips for effective physician and nurse rounding

Moderator: Natalia Cineas, DNP, RN, NEA-BC, Adjunct Faculty, Practice Leadership & Quality, Columbia University School of Nursing, Senior Director of Nursing, Patient Care Services, Mount Sinai St. Luke’s, Mount Sinai Roosevelt
8. How do you integrate translation and interpreter services into PX?

Moderator: Christine Cassisi, Director, Patient Experience of Care, Shands Hospital, University of Florida
9. Capturing voice of the patient
Moderator: Jade Hewitt, Patient Experience Coach, Johns Hopkins Health System
10. From generalist to specialist: fitting your PX model to the type of provider
Moderator: Peggy Greco, Clinical Psychologist and Physician Consultant, Nemours Children’s Health System
11. Real or Ideal? Incorporating The “Real” Employee Narrative Into Your Patient Journey Map
Moderators: Joan Melgaard, Founder, Writer, Chief Experience Strategist, Ethnopraxis
Jean Marie Johnson, Writer, Facilitator, and Senior Experience Strategist, Ethnopraxis